We all instantly recognise a turmeric latte, from its bright yellow colour and interesting aroma. We know turmeric is added to curries and other cooking, as well as teas and smoothies. And in a game changer for turmeric lovers, it’s even available ready to drink in SHOJO turmeric tonic. But what exactly is it?
What is Turmeric
Turmeric is part of the ginger family. It’s a flowering plant and the turmeric root is used for cooking, mixing, sprinkling, brewing - in its original form or ground into powder. Turmeric has a warm and peppery flavour, that brings an edge to hot dishes, teas and other drinks, and a super power within it called curcumin, an active ingredient with powerful health benefits.
In the West we have only recently regarded turmeric as a health booster, traditionally using it to add flavour and colour. The more we learn more about turmeric’s health benefits, the more we love it. We’re very new to this; in India and other parts of Asia, turmeric is a well established medical supplement. In Ayurvedic medicine turmeric is considered a healing food, used for respiratory and skin conditions; many asian cultures have long considered turmeric to combat inflammation, reduce cell damage, and perhaps hold anticancer properties.
Discovering new attractions in an old favourite is a wonderful thing. Turmeric has been used in western culture for centuries, but understanding its therapeutic benefits is new. We’ve discovered this pantry staple is anti-inflammatory, has antioxidants, could help with liver function and more. The more we learned, the more we loved it.
Of course, labelling turmeric a superfood only fed our obsession and along came even more ways to consume it. Turmeric supplements hit the vitamin shelves. Golden lattes blended turmeric with coffee culture. And the latest, in a clever combination of medicinal benefits and lifestyle moments, SHOJO turmeric tonic.
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With every influencer and wellness guru talking about the far-reaching benefits of the countless superfoods appearing on the shelves of western supermarkets, it's becoming quite hard to stay on top of what does what, who should have what, and when to consume what. From the very vibrant nutrient-packed turmeric lattes and superfood powders, to the libido-boosting maca root, to the antioxidant-packed açai; there are LOTS of options and LOTS of confusion.