SHOJO Turmeric Tonic is the latest entrant to the emerging functional shot market in Australia. SHOJO packs a punch with curcumin, the active ingredient in turmeric, B-group vitamins and vitamin C - functional ingredients known for their anti-inflammatory and fatigue fighting properties. Sold in a convenient 100ml recyclable glass pack, the product is well positioned to cater to growing demand from health and environmentally conscious consumers.
Functional beverages are defined as non-alcoholic drinks that provide specific health benefits and contain non-traditional ingredients such as minerals, vitamins, amino acids or added raw fruits.
The category is currently the fastest emerging growth segment in the USA, valued at $US26.2 billion, forecast to increase 6.5% annually: ‘Demand from millennials, rising health care, wellness awareness and busy lifestyles have led to the growing demand for convenience beverages. These factors along with the idea of “healthiness-on-the-go” have led to a surge in demand for health associated functional drinks and beverages’
In contrast, Australia’s functional shot category barely exists, presenting a rare opportunity for a truly new category that can deliver high value, incremental sales for retailers.
SHOJO Turmeric Tonic has widespread appeal; turmeric is the ingredient of choice amongst consumers looking for a ‘better for me’ solution to kick start the day. SHOJO is popular amongst 25-35 year old males and females interested in health and wellness, from active leisure to health conscious tradies and gym goers.
SHOJO Turmeric Tonic is the first in a range of functional shots from Rogue Beverages that will support consumer wellness needs such as healthy liver function, balanced blood sugar cholesterol levels and bowel health.
Have you ‘languished’ in the greyness of winter and the ‘blah’ (apathy) of Covid lockdowns?
You are not alone, and there is a real reason for it.
With the shorter winter days, the ‘pea-sized’ pineal gland in the brain increases the release of melatonin so you can often feel tired and unmotivated.
But as we pass the Equinox (the true start of Spring) 22nd September 2021, our eyes start to register more daylight, and this triggers the pineal gland to reduce the release of melatonin and this allows you to feel a lift in your energy levels and your mood.