WHO IS SHOJO?
A JAPANESE LEGEND VISITS THE WEST
Shojo is a mythical Japanese sea spirit known for his fondness of drinking, dancing and celebrating life.
He loves to sing and dance, and likes to host parties so he can do his celebrating amongst friends.
Parties don’t stop him from helping others; at one party, on a beach, he hears of a sick man and helps by giving him a reviving drink.
We believe nutri-tonics are reviving; vitamin drinks with functional ingredients that bring specific benefits to consumers. Functional drinks may be a relatively new concept in the West but, like Shojo himself, have been a part of Asian culture for centuries, helping people live life to the full.
In celebration of the singing, dancing, full of life spirit, we named our nutri-tonic SHŌJŌ - a fitting character for a product designed to help consumer health and celebrate life.